![]() ![]() Thankfully, Google has assured advertisers that these new upgrades will not affect the performance of the existing extensions or ads. Price and structure snippets start and end time and ad schedule.Some extension functions are going to be replaced by newer and better features. You’ll also have the ability to see what accounts, campaigns, or ad groups removed extensions were previously attached to. Currently, this isn’t an option, and advertisers must remove the extension instead. One convenient new feature added to the current extensions includes having the ability to finally pause your extensions. If you no longer see your extensions, just check under the legacy extensions, as it appears that the UI defaults to the upgraded extensions view. You may come across some of your legacy extensions being automatically switched to the upgraded version. Once migration is complete, the legacy data will no longer be available in the Extensions table view. If you still want access to stats for any of your legacy extensions, reports will be available through August 2022. For instance, in reporting, you’ll see separate views for legacy and upgraded extensions. You may notice some differences during migration. By February 15, 2022, Sitelinks, Structured Snippets, and Callouts upgrades will be complete. This will be taking place through the rest of 2021 and into 2022. The migration from the previous extension infrastructure to the new one will be in phases, rolled out by each extension type. Migrating will allow for new assets, as well as new features for current extensions. This update is part of a broader infrastructure migration for all Google Ads extensions. This is what you might see in the Google Ads UI: Here’s an example of what you will see in Google Ads Editor: Google is currently in the process of upgrading its extensions through its Extension Asset Infrastructure Migration. If you’ve been creating extensions in your Google Ads account, you may have noticed some new options lately, called upgraded extensions.
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